They say that the first week of any production is the most exhilarating, and the launch of Iris By Hazel has been no exception.
As I sit in my studio in Milton Keynes, surrounded by beads, silver, and the remnants of a very busy launch week, my heart is incredibly full. From the first order notification to the thoughtful messages and the beautiful photos you've shared of yourselves in The Lead Role Collection, the response has been nothing short of a standing ovation.
To My Supporting Cast: Thank You
To everyone who purchased a piece, shared a post, or joined our mailing list—thank you.
As a theatre artist and copywriter, I've spent my life telling stories, but seeing you choose Iris By Hazel to be a part of your story is the greatest professional joy I've experienced. Whether you chose a 5-strand statement piece or a delicate "Liberty Link," you've helped turn a long-held dream into a living, breathing brand.
The Script is Still Being Written
If you know me, you know I'm rarely content to stay still. While we are celebrating the success of the debut collection, the "writer" in me is already drafting the next act.
Iris By Hazel is built on the idea of "Timelessness," but that doesn't mean we won't have a few surprises. We are already looking ahead to:
- Limited Edition Drops: Small, exclusive "one-act" releases featuring rare natural stones.
- The 'Encore' Series: Restocks of your most-loved pieces from The Lead Role.
- New Chapters: Designs that explore different facets of the modern woman's journey.
The Journey Has Just Begun
Launch week might be coming to an end, but the stage is just being set. My goal remains the same: to provide you with handcrafted, versatile jewellery that makes you feel like the protagonist of your life, every single day.
And while we wait for the next collection, check in for a weekly blog to keep us connected.
Thank you for being part of this debut. I can't wait to show you what we have waiting in the wings.
The journey has just begun. Stay tuned for what's coming next!
Join The Green Room for Early Access to Next Drops
With endless gratitude,
Patricia
Founder & Designer, Iris By Hazel
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